MIPS stands for Motion Impact Protection System.
It has been scientifically shown to reduce brain trauma in the event of an impact.
MIPS is now found in helmets for cyclists and many other sports where a helmet is warranted.
Watch this short video (thanks to Trek/Bontrager!) for a quick breakdown on how MIPS works..
Protect your melon with a Bontrager MIPS equipped helmet!
Available for adults and kids!
Starting at $64.99.
I am the third generation manager of Dedham Bike located in Dedham, Ma.
For over 25 years I have been a master mechanic, marketing manager and general manager at Dedham.
I am an avid cyclist and skier and occasionally you will find me running or in the weight room.
My love for bicycles started in the the 1970’s with my first BMX race at a track my dad ran.
Since that time I have raced mountain bikes, road, BMX and cyclocross to many podium finishes including NORBA national victories and multiple series and state championship victories.
If it has two wheels or is a challenge, I’m into it.